Galaxy S26 Plus Reportedly Back in Development After Galaxy S25 Edge Struggles
If you thought Samsung had permanently retired the Plus model from its Galaxy S lineup, there’s good news. Fresh reports suggest the Galaxy S26 Plus is back in development, just months after rumors said it would be replaced by a slimmer Edge model. So why the sudden change? Let’s break it down.
Why Samsung is Bringing Back the Plus Model
Samsung’s original plan for the Galaxy S26 series was simple: three models. The regular Galaxy S26 (codenamed M1), the Galaxy S26 Edge (M2), and the top-tier Galaxy S26 Ultra (M3). The Plus variant was supposed to be history.
But things didn’t go as planned. The Galaxy S25 Edge, launched earlier this year, fell short in sales. Production numbers reportedly hovered around 300,000 units between September and December, which is much lower compared to the Galaxy S25 Plus that sold around 500,000 units in the same period last year. This disappointing performance seems to have forced Samsung to rethink its strategy and revive the Galaxy S26 Plus, codenamed M Plus.
What This Means for the Galaxy S26 Lineup
If the reports are correct, Samsung could launch four models next year: Galaxy S26, Galaxy S26 Edge, Galaxy S26 Plus, and Galaxy S26 Ultra. This would give users more choices, which might actually make sense. Not everyone wants an ultra-slim device like the Edge, but they still want something bigger and more powerful than the base model without going all-in on the Ultra.
From a user perspective, the Plus model has always felt like a middle ground. It balances performance, display size, and price, much like how Apple’s iPhone Plus models once worked before the iPhone Air replaced them.
Market Strategy and Consumer Choice
Samsung’s decision isn’t just about sales numbers. It shows how quickly brands must adapt to what users actually buy. With Apple also struggling with its iPhone Air model, it’s clear that slim phones may not be what most people are looking for right now. Bringing back the Plus could be Samsung’s way of giving customers the reliable, slightly bigger flagship option they’ve always liked.
What to Expect from the Galaxy S26 Plus
Details are still scarce, but if history repeats, the Plus should sit between the regular and Ultra models in terms of display size, camera upgrades, and battery life. Think of it as the sweet spot for users who don’t need the Ultra’s hefty price tag but want more than the standard Galaxy S26. Personally, I think this is a smart move by Samsung. It feels similar to how Maruti brought back demand for its Ciaz by keeping the balance between affordability and premium feel.
FAQs
Q. Why did Samsung bring back the Galaxy S26 Plus?
Because the Galaxy S25 Edge didn’t sell as well as expected. Users still want the traditional Plus option.
Q. Will Samsung launch four models in the Galaxy S26 series?
Yes, if reports are true, we could see Galaxy S26, S26 Edge, S26 Plus, and S26 Ultra in 2026.
Q. Is the Plus model better than the Edge?
It depends on your needs. The Plus usually offers a bigger battery and balanced performance, while the Edge focuses on slimmer design.
Q. When will the Galaxy S26 series launch?
Samsung typically unveils its Galaxy S lineup in late January or February, so expect an early 2026 launch.
Founder of Sias Trend, covers India’s fast-growing mobile and automobile industries. With hands-on experience in digital ventures and tech trends, he shares insights on smartphones, electric vehicles, and the innovations driving India’s future in mobility and connectivity.
